New York City, NY: Jun 19, 2019 – Published via (Wired Release) – Gamification is a process to motivate participation, loyalty, and engagement with the technique of game-design elements and game principles in a non-game context.
The first five-year cumulative revenue (2017–2021) is projected to be around US$ 15 Bn, which is expected to increase significantly over the latter part of the five-year forecast period. According to report, the gamification market is projected to reach a value of around US$ 20.9 Bn in 2026 at a CAGR of 36.2% over the forecast period.
Increasing customer engagement activities are on the rise with the help of social media which offer rewards and incentives such as coupons or special offers and discounts. In addition, there is growing penetration of connected devices. With the increase in Bring Your Own Device(BYOD) trend more than 70% companies allow BYOD usage and around 80% employees use at least one device for business use. Amongst the global population of over 7 billion, there are over 6.5 billion mobile subscribers world-wide.
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Global Gamification Market: Market Forecast
The comprehensive research report comprises a complete forecast of the global gamification market based on factors affecting the market and their impact in the foreseeable future. According to the forecast projections, revenue from the global gamification market is expected to expand at a moderate CAGR of 36.2% during the forecast period.
Global Gamification Market: Segmental Snapshot
By Solution Type: The marketing type segment accounted for highest revenue share contribution as compared to other type segment, and is expected to register a CAGR of over 32% between 2017 and 2026, owing to increasing marketing activities through marketing dynamics such as points/credits, levels, challenges, virtual goods and leader boards.
By Deployment Type: The cloud based segment is projected to account for highest revenue share as compared to that of other deployment type segment, and register a CAGR of over 30% over the forecast period, owing to increasing usage of internet along with the high adoption of innovative technologies such as web, mobile, and social media has supplemented the growth of cloud-based gamification techniques.
By Customer Type: The enterprise gamification segment accounted for highest revenue share contribution as compared to other customer type segment, and is expected to register a CAGR of over 30% between 2017 and 2026, owing to enterprise gamification adoption by large number of industries across departments that help organizations reconsider the way its people, processes and technologies interact to produce results.
By End Use Verticals: The media & entertainment is projected to account for highest revenue share as compared to that of other end use verticals segment, and register a CAGR of 35% over the forecast period, owing to rapid adoption of internet and smartphone is changing the people collaborate and consumer content.
By region: The market in Europe is expected to register highest CAGR of over 35% between 2017 and 2026, owing to the presence of prominent players in the region.
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Global Gamification Market: Competitive Analysis
The research report on the global gamification market includes profiles of some of major companies such as Microsoft Corporation, Salesforce.com Inc., Badgeville, Inc., Bunchball Inc., Arcaris Inc., SAP SE, Big Door Inc., Gigya Inc., Faya Corporation, and LevelEleven LLC.
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from Wired Release http://bit.ly/2FjaxBQ
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