Demand For Olive Oil Is Driven By Rising Health Awareness Among Individuals

Pune, Maharashtra, November 05, 2019 (Wired Release) Prudour Pvt. Ltd. – Olive oil is extracted from olive, also known as Olea europaea, which is native plant to the Mediterranean region. It is also known by various other names such as Alzaytun, Zayt, Mafuta, Jaitun Ka Tel, and Olyf Olie in different parts of the world. According to archeological evidences use of olive oil dates back to thousands of years in this region. Unlike other oils that are extracted from seeds, olive oil is extracted from a fruit. ‘Oil’ word comes from ‘az-zait‘ which is an Arabic word, it means juice of olives. Olive tree had significant position intheir culture and lifestyle. Braches of olive trees were given to athletes in the times of Olympic Games and olive oil was used for massages. Olive oil is also mentioned in Greek mythology.

Olive oil is used in food, beverages, pharmaceuticals and persona care products. Rising health awareness among end users is causing increase in demand for olive oil. It is a key source of fats in diet especially in Mediterranean basin. It is used as cooking oil in various Mediterranean cuisines that includes bread, couscous, pastas, etc. It is also used as salad dressing as it adds certain flavor to the food. Commercial grade olive oil is used in major restaurants chains. Consumption of olive oil reduces risk of heart disease and stroke. It contains antioxidants, vitamin E, K and fatty acids. In addition, olive oil has anti-inflammatory effects. These are beneficial of human body. Accruing to medical studies conducted on olive oil, it helps to remove plaques of so-called beta-amyloid inside brain cells and may help with fighting Alzheimer’s. Owing to its high antioxidants contains consumption of olive oil can lower risk of cancer. However, consumption of adulterated olive oil can cause adverse health effects to the consumers is a factor can affect its usage.

Growing use of olive oil in personal care products is resulting into its high demand in cosmetics industry.  Olive oil moisturized skin, reduces wrinkles, and also treats cracked heels. It is also used or hair care as olive oil promotes hair growth, moisturized hair, and helps with the treatment for dandruff. Olive oil can be categorized into extra virgin olive oil, pure or blended olive oil, standard virgin oil, pomace oil, and refined oil. Extra Virgin Olive Oil is extracted by cold-pressing or crushing method. It is highest quality of olive oil as it retains not only naturally present vitamins and minerals but also taste of olives. Extra virgin olive oil is unrefined oil, with most health benefits.

Europe is major producer and consumer of olive oil. Spain is the world’s leading producer of olive oil, followed by Italy, Greece, and Tunisia. Favorable climatic conditions in countries in this region is a factor supporting growth of the cultivation of olive trees. There is an increasing demand for olive oil from North America, owing to increasing awareness regarding its health benefits among end users. There is increasing usage of olive oil in countries in Asia Pacific region, owing to increasing influence of western food culture.F

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